Boring blender demos don’t go viral. Destroying iPhones does. 💥
Blendtec founder Tom Dickson didn’t just sell blenders. He pulverized golf balls, electronics, and marbles while wearing a lab coat and asking one simple question: “Will it blend?”
The result? Sales exploded 500% in a single year. Not a typo. 🤯
Why this campaign crushed it:
- Extreme product demos 🔥 — Turned boring features into jaw-dropping entertainment
- Consistent format 📱 — Simple question + unexpected item + destruction = viral gold
- Authentic personality 🧪 — Tom’s quirky scientist vibe made viewers hit subscribe
Before: Professional kitchen appliance nobody knew. After: YouTube’s 33rd most-viewed series EVER.
Three campaign ideas you can steal today:
- Extreme product testing 💪 — Push your product beyond reasonable limits on camera
- Consistent catchphrase 🗣️ — Create a simple, repeatable tagline that becomes your signature
- Destruction content 💣 — People can’t look away when things get demolished
Most brands play it safe. The bold ones blend iPhones.
Great marketing doesn’t feel like marketing at all. 🔥
Check out the YouTube campaign! here