Will It Blend? How Blendtec’s Viral Campaign Crushed Sales Records by 500%

Boring blender demos don’t go viral. Destroying iPhones does. 💥

Blendtec founder Tom Dickson didn’t just sell blenders. He pulverized golf balls, electronics, and marbles while wearing a lab coat and asking one simple question: “Will it blend?”

The result? Sales exploded 500% in a single year. Not a typo. 🤯

Why this campaign crushed it:

1. Extreme product demos 🔥 — Turned boring features into jaw-dropping entertainment
2. Consistent format 📱 — Simple question + unexpected item + destruction = viral gold
3. Authentic personality 🧪 — Tom’s quirky scientist vibe made viewers hit subscribe

Before: Professional kitchen appliance nobody knew. After: YouTube’s 33rd most-viewed series EVER.

Three campaign ideas you can steal today:

1. Extreme product testing 💪 — Push your product beyond reasonable limits on camera
2. Consistent catchphrase 🗣️ — Create a simple, repeatable tagline that becomes your signature
3. Destruction content 💣 — People can’t look away when things get demolished

Most brands play it safe. The bold ones blend iPhones.

Great marketing doesn’t feel like marketing at all. 🔥

Check out the YouTube campaign! here