Liquid Death didn’t make an ad about water.
They made an ad about everything water isn’t.
Picture this:
Neon lights. Glittering smiles. A slow-motion pour of syrupy soda splashing like champagne.
A voice proudly says, “Packed with 240 grams of sugar and zero grams of shame!”
For a moment, it feels like every soda ad you’ve ever seen.
Happy people. Candy colors. Fake health talk.
Then the twist hits — it’s not soda.
It’s Liquid Death making fun of the whole thing.
That’s what made people stop scrolling.
They weren’t being sold to; they were in on the joke.
And if you run a business? That’s the play.
Don’t fight your competitors head-on.
Mock the category in a way only you can.
Show the joke everyone else is missing — and they’ll remember you for saying it out loud.
