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How Gap Got 576M Views With a Single Dance Move

Gap KATSEYE denim dance TikTok campaign with Milkshake song reaching 576M views

Gap’s collab with KATSEYE turned a denim dance into 576M viral views.

👖 Gap didn’t just film a dance video.
They told a story we’ve all lived before.

🎬 Picture this:
You’re back in the early 2000s. Denim is everywhere. Kelis’ Milkshake is blasting on the radio. Everyone’s trying to copy the dance.

⏩ Fast-Forward to Today
Gap brings that same vibe back, but with KATSEYE — a girl group Gen Z already loves. Same song. Same denim. New stars.

✨ The Magic? It didn’t feel like an ad.
It felt like scrolling through TikTok and finding a fun remix of your own teenage memories.

💼 And if you run a business? That’s the play.
Find the memories your customers already share, remix them for today, and let them spread it for you.

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