Rare Beauty didn’t put up a billboard. They built a perfume sampler the size of a bus stop.
Scratch. Sniff. Snap a photo. Post it online.
Why it worked?
- Nostalgia: scratch-and-sniff stickers, but glam.
- Engages two senses: you look and you smell.
- Built for Instagram: more selfies than Sephora testers.
Here’s my twist: if I ran a local bakery, I’d copy this move with a poster that smells like warm bread at 8am. Nothing sells croissants like FOMO carbs.
Takeaway: Good ads don’t just show you something. They make you feel it.