Volvo Trucks released a commercial featuring Jean-Claude Van Damme performing a full split between two moving trucks. The video was filmed in one continuous take, highlighting the precision and stability of Volvo’s steering systems. The stunt was bold, visually captivating, and perfectly timed to create shareable, viral content.
The Results:
- 119M views
- Massive engagement and social media buzz
- Boosted Volvo’s brand awareness and reputation for innovation
Why It Worked:
- Star Power: Van Damme’s iconic status drew immediate attention.
- Spectacular Visual: The epic split created a “wow” moment that viewers couldn’t ignore.
- One-Take Filming: Adds authenticity and awe, making it more memorable.
- Clear Brand Tie-In: Demonstrates Volvo trucks’ precision and stability in a fun, dramatic way.
- Shareable Concept: Viewers naturally wanted to show friends and colleagues.
Takeaways for Creators:
- Leverage bold visuals or stunts to grab attention instantly.
- Collaborate with recognizable personalities to amplify reach.
- Show your product in action in a memorable, tangible way.
- Make content authentic and shareable.
- Even high-budget campaigns can teach lessons for smaller creators: clarity, spectacle, and story matter.
Overview:
Volvo’s Epic Split proves that audience-captivating visuals + star power + authenticity = viral success. It’s a masterclass in making a brand message entertaining, shareable, and impossible to ignore. Marketers and creators can take inspiration from the stunt’s simplicity, creativity, and perfect alignment with brand values.