For years, Victoria’s Secret was the brand that defined “sexy.”
Then it lost touch.
The old image — flawless models, angel wings, and impossible beauty — started to feel out of place.
People didn’t see themselves in it anymore.
So in 2025, the brand made a bold move.
It brought back its famous fashion show — but this time, it looked nothing like the one we remembered.
The new show took place in Brooklyn, New York, streamed live on Amazon Prime Video, YouTube, TikTok, and Instagram — a modern, digital-first event built for today’s audience.
And the lineup?
A mix of old and new:
Gigi and Bella Hadid, Adriana Lima, and rising names like Angel Reese, the first professional athlete ever to walk the Victoria’s Secret runway.
The soundtrack was just as bold — an all-female lineup featuring Missy Elliott, Karol G, Madison Beer, and K-pop group TWICE.
It wasn’t just a show. It was a statement.
Victoria’s Secret didn’t bring back the Angels.
They brought back authenticity.
The focus shifted from flawless glamour to confidence, diversity, and real stories.
The response?
Millions of views, thousands of headlines, and a wave of social buzz that finally felt positive.
The world wasn’t mocking Victoria’s Secret anymore — it was rooting for them.
They didn’t just rebuild a show.
They rebuilt trust.
By mixing nostalgia with new values, the brand managed to make people care again.
And if you run a business, that’s your move.
You don’t always need to start over.
Sometimes, you just need to listen, evolve, and make your next version feel true to where your audience is now.
🔑 Takeaway
Comebacks don’t start with louder marketing.
They start with listening.
