Liquid I.V. didn’t just want likes.
They wanted receipts.
So instead of running random TikTok ads, they built a full-funnel strategy — ads for reach, traffic, conversions, and direct sales all at once.
They even used TikTok Shop, so people could buy without leaving the app.
Then they ran a Geo Lift test:
👉 Some cities saw all their ads.
👉 Some saw only the basic ones.
👉 Some saw nothing.
When the numbers came in, the results were wild.
The full campaign brought in a $2.32 return for every $1 spent.
Even better — 62% of those sales came from outside TikTok, on sites like Amazon.
That means people saw the video, remembered it, and bought later — the dream of every marketer.
Liquid I.V. didn’t chase trends.
They used TikTok like a sales funnel.
And if you run a business, that’s your move.
Don’t post for views.
Post for memory — so when people are ready to buy, they remember you first.
