Chipotle turned TikTok into its avocado dance stage. On National Avocado Day, they dropped the #GuacDance challenge, urging people to bust moves inspired by a catchy “Guacamole Song.”
Why it worked:
- Built-in fun trigger: Combine a holiday, a quirky song, and guac—TikTok’s ready-made recipe.
- Community magnet: Over 250,000 user-generated videos poured in within just six days.
chatdesk.com+9Marketing Dive+9chatdesk.com+9 - Sales explosion: Chipotle served over 800,000 sides of guac—their biggest guac day ever.
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Here’s my twist: If I ran a brand, I’d drop a micro-celebration campaign. Think tiny “Product Day + Handmade Song + Dance = viral faucet turned on.” Make culture fun, not forced.
Takeaway: Give people a reason to dance about your brand—and the guac (or product) follows.