In October 2025, thieves broke into the Louvre at night and used a Böcker Agilo portable furniture elevator to silently hoist stolen artworks out of a window. The heist made headlines worldwide — and accidentally turned a mid-sized German family-owned lifting-equipment manufacturer into the most talked-about brand of the month.
Instead of issuing a boring legal statement or staying silent, Böcker’s team reacted in under 9 hours with a single social post:
They took the press footage of their bright-yellow Agilo in action at the crime scene, slapped one line of copy on it:
“When you need to move fast… and quietly. Böcker Agilo – the professionals’ choice.”
No ad budget.
No crisis agency.
No panic.
Just perfect German deadpan humour that highlighted the exact product benefits (lightweight, silent, 400 kg capacity in seconds) while the entire internet was already staring at their machine.
Results were insane:
- 400 million+ earned impressions in 72 hours
- Website traffic up 4,200 %
- Inbound B2B leads from construction, events and even film crews spiked for weeks
- Mentioned in the same breath as Dior and Cartier — but with €0 media spend
While luxury houses were dropping eight-figure campaigns, a 70-year-old lifting-equipment company from Westphalia won the internet with one meme-tier post.
Proof that in 2025, the fastest, wittiest brand wins — even if you sell elevators.
