Most brands buckle under viral pressure. Alabaster built an empire on TikTok Shop.🚀
When their Bible designs exploded on TikTok Shop, February sales matched their entire holiday season. Not just a spike — sustained 135% growth. Mind. Blown. 🤯
Three keys to their success:
- Lightning-fast fulfillment ⚡ — Same-day shipping kept TikTok’s algorithm happy and products visible
- Specialized customer service 🎯 — Dedicated TikTok team handled platform-specific inquiries
- Instant inventory scaling 📈 — Immediate reordering turned viral moment into lasting momentum
The takeaway? Build systems before virality hits. 💡
Three campaign ideas to steal today:
- Customer unboxing reposts 📦 — Amplify authentic reactions to build community trust
- Product transformation stories ✨ — Show the journey from concept to creation (like Alabaster’s textbook-to-Bible inspiration)
- Behind-the-scenes fulfillment 🔍 — Turn logistics into content by showing real-time order processing
TikTok Shop isn’t just another sales channel. It’s an algorithm-driven beast with its own rules. 🐉